ALT*ASH took place from 1st to 18th April 2021, aiming to connect people through digital art.
Technologies are rapidly growing and becoming part of our daily life, ever more so during COVID times. We want to celebrate the evolution of our culture with technology without forgetting the importance of physical connections in real life.
As we continue to be in uncertain times, we decided to create ALT*ASH, a free, 3-week long exhibition of three outdoor, interactive, digital art installations across Ashford town Centre, aiming to connect people through digital art.
Alt is coming from the Alt key. Alt on a computer keyboard is used to change (alternate) the function of other keys. This name came from our wish to work with what already exists in Ashford (Ash) and bring colour, digital art and playfulness into the quiet Ashford town centre.
Taking place outdoors, this year’s programme is especially designed for family audiences and aims to connect different generations through playful and creative activities. We want to connect and inspire people, bringing innovation through creative ideas.
This ambitious digital art project has been funded by Arts Council England through its Culture Recovery Fund, Kent County Council, supported by Ashford Borough Council, and produced by A+E Lab.
With special thanks to the Ashford Picturehouse, Stafford Perkins and County Square Shopping Centre, for providing the sites and supporting this project.